Tatari

Tatari is a connected TV advertising technology company founded in 2016 by Oren Shachar and Eyal Rosenfeld, headquartered in Palo Alto, California. The company provides marketing technology for measuring and optimizing the return on investment of connected TV advertising campaigns. Tatari helps advertisers and agencies understand the performance and attribution of their CTV spending through data-driven analytics and measurement tools. Connected TV represents a rapidly growing portion of digital advertising budgets, and Tatari addresses a key gap in measurement and ROI transparency for this channel. As a venture-backed private company with approximately 130 employees, Tatari competes in the growing AdTech space focused on measurement, performance analytics, and optimization for the CTV advertising market.