Samba TV

Samba TV is a media analytics company founded in 2011 and headquartered in San Francisco, California. The company provides television viewership data and audience measurement to broadcasters, streaming platforms, and advertisers. Samba TV collects viewing insights from set-top boxes, smart TVs, and other consumer devices to track what audiences watch across traditional broadcast, cable, and streaming services. The platform delivers real-time audience data and analytics used by media companies, networks, and advertisers to understand viewership patterns, measure campaign effectiveness, and make content and advertising decisions. As a major source of independent audience measurement in the television and streaming space, Samba TV serves a critical role in the media industry's shift toward data-driven advertising and content strategies.