Gusto is a cloud-based payroll, benefits, and human resources platform founded in 2011 by Edward Kim, Joshua Reeves, and Tomer London. Headquartered in San Francisco, California, the company serves small and medium-sized businesses with integrated tools for payroll processing, benefits administration, compliance, and HR management. Privately held with approximately 1,500 employees, Gusto has become a leading modern alternative to legacy payroll systems. The platform processes payroll and benefits for hundreds of thousands of businesses across the United States and Canada. Known for its emphasis on simplicity and customer focus, Gusto differentiates itself through intuitive design and comprehensive product integration combining payroll, benefits, and HR in one platform. The company continues to expand through product excellence and strategic movement into adjacent HR and benefits services.
Gusto cultivates a customer-obsessed culture centered on solving real problems for small business owners and their employees. The company emphasizes transparency, collaboration, and employee empowerment, with a focus on delivering intuitive product experiences that simplify complex processes. Known for inclusive hiring practices and a mission-driven approach to making payroll and HR accessible to businesses of all sizes, Gusto attracts talent committed to the small business ecosystem. The company balances customer success with employee development, offering flexible work arrangements and strong benefits while maintaining a collaborative team environment.
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