Senior Copywriter

As the Senior Copywriter at UCLA Health, you will help establish the brand’s creative voice through impactful marketing campaigns that strengthen its reputation and increase awareness, preference, and loyalty. Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will partner with a Senior Art Director and collaborate across the enterprise to create work that builds an emotional connection with audiences and contributes to UCLA Health’s growth.

You will:

• Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns.
• Apply strategic thinking, conceptual capabilities, and strong writing craftsmanship across video, digital, experiential, social, and print.
• Partner with a Senior Art Director to develop creative campaigns.
• Establish departmental goals and objectives through the coordinated work of subordinate staff, ensuring accountability and alignment with departmental and organizational goals.
• Collaborate with senior leaders, executives, and colleagues across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise.
• Apply advertising expertise and independent judgment to analyze and resolve complex, unstructured challenges.
• Manage programs as assigned, including formulating strategies and administering policies, processes, and resources.
• Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health’s growth.

• At least five years of experience as a strategic and creative leader, with a proven track record of overseeing brand creative.

• Ability to set departmental goals and objectives and work with a high degree of autonomy.

• Ability to bring diverse internal and external stakeholders together around a shared strategic vision.

• Five years of hands-on creative experience across digital, social, television, print, out-of-home, and experiential media.

• Ability to build meaningful relationships across a large organization and unite teams around a shared vision.

• Strong storytelling skills.

• Ability to balance multiple projects, stay positive and calm under pressure, and focus on solutions.

• Ability to mentor and support less senior staff.