Director, Digital Brand Experiences

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Strategy & Insights (GBSI) team sits within GABM. We are responsible for accelerating brand consideration globally by delivering robust insights, transformative brand strategies, and key capabilities for marketers across the organization.

The Digital Brand Products team sits within the Global Brand Marketing and Experiences team (GBME) within Global Advertising and Brand Management (GABM). The product team’s mission is to position the American Express brand at the forefront of innovation by creating digital experiences and capabilities that address evolving customer needs, deliver differentiated value, and continue to make American Express an essential part of our customers’ and prospects’ lives.

Digital Brand Products is in the midst of an exciting transformation. As American Express continues to invest in differentiated experiences that bring the value of Membership to life, we’re looking for a high-performing Director to lead strategy and product development across a portfolio of high-profile digital experiences.

A major focus of this role will be shaping and delivering the next generation of American Express Entertainment. With significant investment and ambition behind this space, the Director will help build a best-in-class digital destination that makes it easier for Card Members to discover and access the entertainment experiences, benefits and access that come with Membership. This is a highly visible, fast-moving initiative with ambitious timelines and broad engagement across the Enterprise.

This role will require deep collaboration with teams across the Enterprise, as well as third-party and agency partners:

American Express Technology (AET): Director counterparts and dedicated engineering teams
Enterprise Product, Partnership & Marketing Teams: Including Enterprise Digital Experiences (EDX), Enterprise Design & Research (EDR), GABM Sponsorships, US Consumer Marketing, Global Commercial Services and International Card Services
Third-party and agency partners

Responsibilities

Define the product vision, strategy and roadmap for Entertainment and digital Experiences
Lead the development and evolution of Amex Experiences, the new Entertainment platform
Drive an ambitious product roadmap across multiple workstreams, dependencies and tight delivery timelines
Create alignment across senior stakeholders and cross-functional teams on product strategy, priorities and key decisions
Lead and develop a team of high-performing product owners
Partner closely with Technology, Design, Marketing, Ops Excellence and Product teams from concept through launch and optimization
Provide thought leadership across the digital entertainment experience, including UX, SEO, discovery, personalization and customer journey best practices
Drive experimentation and test-and-learn programs using customer insights and performance data
Build scalable product capabilities that support the continued evolution of Entertainment and Experiences
Proactively manage priorities, risks and dependencies to keep critical initiatives on track
Act as Global Marketing & Brand Experiences Digital Accessibility custodian, driving awareness of AENB77 and ensuring compliance with the policy
Represent the portfolio in senior-level forums, communicating strategy, progress, risks and key decisions

Qualifications

7+ years of digital product management experience, including leading complex customer-facing products from strategy through launch and optimization
Dynamic and experienced people leader with a track record of building high-performing teams
Proven experience leading large-scale, high-visibility digital initiatives with multiple workstreams and technology dependencies
Strategic and creative thinker who can translate customer and business needs into compelling digital experiences
Proven track record of concepting, building and launching innovative digital products and capabilities
Strong product judgment with the ability to navigate ambiguity, competing priorities and complex tradeoffs
Exceptional cross-functional leadership and partner management skills, with the ability to influence and drive decisions across a highly matrixed organization
Experience partnering closely with engineering, design and research teams to deliver high-quality digital products
Superior communication skills with the ability to engage and influence stakeholders at all levels, including senior executives
Strong execution and organizational skills, with the ability to manage multiple critical priorities under tight timelines
Strong analytical orientation and experience using customer insights, data and experimentation to inform product decisions
Enthusiasm and passion for entertainment, emerging technologies, digital capabilities and disruptive thinking

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.