Business Development Specialist (BOG)

Bogota, Colombia Leaves the board in 7 days
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Position Overview:

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification. 

 

Key Responsibilities:

  1. Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities. 
  2. Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition. 
  3. Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.
  4. Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities. 
  5. Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets. 
  6. Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results. 
 

Required Skills/Abilities: 

  • Advanced, near-native English proficiency.
  • Excellent communication and interpersonal skills.
  • Strong organizational and time management abilities.
  • Proficiency in CRM software. Experience with CRM, prospecting  and engagement tools; HubSpot is preferred.
  • Results-driven with a passion for exceeding targets and goals.
 

Education and Experience:

  • Experience: Proven experience in outbound sales or business development roles.
  • Bachelor's degree in Business or a related field is preferred.