Summary:

This role is a part of learning and reskilling initiatives across Hong Kong and other AME markets. As these programmes continue to grow, there is a need for a dedicated Communications Specialist to drive stakeholder communications, learner engagement and programme adoption across multiple learning journeys.

The Communications Specialist will develop and execute communication strategies, engagement plans and communication campaigns that support candidates, leaders, hiring managers and other stakeholders involved in learning and reskilling journeys. The role combines strategic planning with hands-on delivery and will work closely with Heads of Learning, programme stakeholders and communications teams to ensure clear, consistent and effective communications across markets.

This is an opportunity to play a key role in supporting the successful rollout and adoption of learning and reskilling initiatives across multiple markets.

Working closely with:

• Heads of Learning across Hong Kong and AME

• Programme and Journey Leads

• Communications teams

• HR and Talent stakeholders

• Business leaders supporting learning and reskilling initiatives

Contract Details: Full-Time, 6‑month contract, Open to extension

Roles and Responsibilities:

1. Strategic Communications & Engagement:

• Develop and maintain communication strategies and engagement plans supporting learning and reskilling journeys.

• Create communication roadmaps, communication calendars and campaign plans across multiple programmes and markets.

• Develop clear and compelling messaging that supports programme awareness, participation and adoption.

• Tailor communications approaches to the needs of different audiences (candidates, managers, leaders and business stakeholders), markets/regions and also gather stakeholder feedback and adapt communication approaches accordingly.

• Support the expansion of programmes from Hong Kong to other AME markets and potentially beyond.

• Partner with Heads of Learning and programme stakeholders to identify communication requirements and engagement opportunities.

1. Communications Delivery & Content Development:

• Create and manage communication assets including:

  • Email campaigns

  • Newsletters

  • Participant communications

  • Leader updates

  • Change communications

  • Frequently Asked Questions (FAQs)

  • Programme guides

  • Process documentation

  • Presentation decks

• Ensure communications are accurate, timely and aligned to programme milestones.

• Coordinate the review, refinement and approval of communication materials with programme stakeholders, HSBC teams and communications partners.

1. Communications Advisory & Programme Support

• Recommend communication approaches and engagement activities that support programme objectives and stakeholder needs.

• Support the maintenance of learning programme materials and operational documentation.

• Ensure communications align with organisational standards, governance requirements and brand expectations.

• Contribute to the continuous enhancement of programme communications as initiatives expand across markets.

Essential Requirements

• Experience delivering communication strategies and campaigns.

• Experience supporting learning, talent, change or reskilling programmes.

• Strong stakeholder management and influencing skills.

• Experience working across multiple geographies and stakeholder groups.

• Exceptional writing, editing and presentation development capabilities.

• Strong organisational skills and attention to detail.

• Experience measuring communication effectiveness and engagement outcomes.

• Excellent written and verbal communication skills in English.

• Success measure of the role:

  • Stakeholder satisfaction

  • Quality of communications assets

  • Newsletter click-through rates

  • Workshop / ILT / event enrolments

Desirable Requirements

• Experience supporting learning, talent or workforce transformation programmes.

• Experience within financial services or other regulated industries.

• Familiarity with learning journeys, career pathways, reskilling or talent development initiatives.

• Experience partnering with regional or global communications functions.

• Experience supporting change and adoption communications.

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