Response Handler / Lead Engagement Executive

Job Title: Response Handler / Lead Engagement Executive Department: Marketing Reports To: Head of Marketing / CEO Job Summary: The Response Handler is responsible for actively managing and responding to all inbound client inquiries across multiple marketing channels. The role focuses on first-contact engagement, lead qualification, structured follow-ups, and accurate CRM management to ensure efficient handover to the sales team and high conversion support. Key Responsibilities: 1. Inquiry Management • Actively and promptly respond to all inbound inquiries across all marketing channels including WhatsApp, website forms, social media platforms, and email. • Ensure professional, consistent, and brand-aligned communication. 2. Lead Qualification • Qualify all inbound leads before assigning them to the sales team. • Filter out unqualified leads to improve sales efficiency. 3. Lead Nurturing & Follow-Ups • Send structured and timely follow-up messages to unresponsive and warm leads. • Maintain regular engagement to nurture leads until conversion or disqualification. 4. CRM Management • Upload all qualified leads into the CRM system in a timely and accurate manner. • Maintain complete and updated lead records and statuses. 5. Post-Handover Follow-Ups & Reporting • Follow up on leads handed over to the sales team to track response and engagement. • Collect and report data on response rates, follow-up effectiveness, and lead quality. Requirements Key Skills & Competencies: • Strong written and verbal communication skills • Attention to detail and accuracy • Ability to manage multiple communication channels • Basic understanding of sales funnels and CRM systems • Proactive, professional, and client-focused mindset Performance Metrics (KPIs): • Response time to inquiries • Lead qualification accuracy • CRM data completeness • Follow-up consistency • Lead response and engagement rates Requirements • Strong written and verbal communication skills • Attention to detail and accuracy • Ability to manage multiple communication channels • Basic understanding of sales funnels and CRM systems • Proactive, professional, and client-focused mindset