Some of what you will do:
Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.
Reporting to the Director of Integrated Marketing, B2B, this role plays a pivotal leadership role for translating business objectives, customer insights, market trends and competitive dynamics into integrated growth strategies that accelerate the B2B business within Staples Canada.
You will serve as a true marketing partner to Merchandising and B2B Sales, a trusted partner to our key vendors and suppliers, and a champion for marketing excellence across the organization. If you thrive in complex, fast-moving environments and want to shape the B2B marketing agenda for one of Canada’s most recognized brands — this is your opportunity.
Specifically, You Will:
Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth
Develop differentiated value propositions and customer journeys for multiple SMB audience segments
Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions
Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio
Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives
Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.
Provide recommendations on go-to-market strategy; acting as a strategic partner – not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.
Develop strong relationships with key vendors and execute marketing programs that support new launches, promos and seasonal priorities in-line with Staples enterprise calendar.
Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.
Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.
Some of what you need:
- Post-secondary education with a focus in Marketing, Business or Communications
- 8-10+ years prior experience in Marketing Strategy, Planning or Communications Role
- Experience leading complex go to market initiatives across multiple channels and stakeholder groups
- Excellent executive communication presentation and storytelling skills
- Proven ability to navigate ambiguity and lead through organization change and transformation
- Strong financial and analytical mindset with experience using data to drive decision making
- Ability to balance strategic thinking while executing highly detailed initiatives
- Great collaboration skills and attention to detail
Physical demands/working conditions:
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some of what you will get:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
- And more...
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