The Role
This is the first dedicated B2B marketing leadership role at Zopa and an opportunity to build a new capability for Zopa for Business. Working in close partnership with leaders across Product, Commercial and Marketing, this person will build on the foundations already in place: Product Marketing support for launches, a consolidated proposition and website, early content and social activity, with Sales enablement support.
The role covers the Zopa for Business portfolio, with a primary focus on Retail Finance and Payments, alongside Partnerships and Auto Finance. It owns the marketing strategy and operating direction needed to turn our early momentum into repeatable commercial growth.
This is a role with real depth: multi-faceted propositions, longer sales cycles, multiple decision makers and routes to market spanning direct mid-market and enterprise sales, partner-led SME distribution and strategic partnerships.
The function will be AI-centric by design. AI should remove much of the execution burden and accelerate output, but it does not replace strategic prioritisation, proposition judgement, creativity, senior stakeholder alignment or accountability for commercial outcomes.
This person will set the direction, build the capability and stay close to delivery, with success measured by the commercial outcomes Marketing creates.