About this Position Support global brand strategy, strengthen brand positioning, and drive a consistent customer experience in alignment with the Business Unit value proposition. Oversee brand portfolio and trademark strategies while developing action plans to address deviations and support business objectives. What you´ll do Lead brand positioning to support the implementation of the BU value proposition. Develop strategies to ensure consistent customer experience. Develop concrete action plans to mitigate deviations. Lead global brand strategy and steer brand portfolio as well as trademark strategy.