About this Position Responsible for developing and executing brand strategies, driving growth, managing innovation projects, and strengthening brand performance under Henkel Consumer Brands in the Egyptian market. What you´ll do Develop and execute annual brand strategies and growth plans aligned with business objectives. Identify growth opportunities through consumer, shopper, market, and competitor insights. Define brand positioning, communication strategies, and portfolio priorities. Adapt global and regional brand strategies to the Egyptian market. Monitor brand performance and KPIs to drive growth and continuous improvement. Lead innovation and renovation projects to address consumer needs and strengthen brand competitiveness.