Marketing Product Management

Bangkok, Central, Thailand Posted 2d Leaves the board in 5 days
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As a Marketing Product Management, you'll play a key role in growing American Express's business in Thailand. You'll own the strategy, P&L and growth of your product portfolio, and lead the full product lifecycle from concept and business case through launch and ongoing performance management.

You'll shape differentiated value propositions for affluent and premium customers, bring new products and major product changes to market, and turn customer, competitor and financial insights into strategies that drive growth and profitability. You'll work closely with Finance, Risk, Compliance, Legal, Technology, Operations & Servicing, Branding, Acquisition and Partnerships, as well as regional and global teams. You'll report to the Head of Product Management.

We're looking for a strategic, customer-focused leader who's curious about customer behavior, strong with numbers, and comfortable owning the outcome from strategy through to execution. You'll be results-driven and hold a high standard of delivery. You'll also influence senior stakeholders and handle complex situations where you're working across many teams and markets.

Product Strategy & Value Proposition

  • Build and own the portfolio strategy, positioning and value propositions that set American Express cards apart in the premium market
  • Develop and drive marketing strategies and campaigns across product portfolio
  • Turn market trends, customer needs and competitor insights into new product and benefit opportunities

P&L Ownership & Performance Management

  • Own portfolio P&L and financial performance, tracking KPIs and customer behavior to drive growth and profitability
  • Build and defend business cases, financial models, pricing and benefit investment decisions with Finance and senior stakeholders
  • Lead forecasting, budgeting and post-launch evaluations, and share insight-led performance updates with senior leaders

New Product Introduction & Lifecycle Management

  • Lead new product launches and major product changes end to end, from concept and approvals through to go-live
  • Lead governance, risk and control reviews so launches are well controlled and compliant
  • Manage end-to-end product lifecycle

Go-to-Market & Communication

  • Develop communication and marketing plans, and carry out marketing activities across the product portfolio
  • Make sure customer communications are on brand, accurate and compliant

Cross-functional Collaboration

  • Work with Branding and Acquisition teams to develop and run go-to-market and online and offline media strategies, so marketing campaigns are effective
  • Partner with the Partnership team to find, negotiate and manage strategic partners and benefit partners, so the card value proposition stays differentiated and relevant
  • Partner with Control management and Finance teams to protect product profitability and manage risk
  • Work with Technology and Operations teams so products are implemented smoothly and customers have a great experience
  • Work with Legal and Compliance so all card products meet local regulations and industry standards, and adjust product strategy as regulations change
  • Act as the market's main contact for regional and global product teams, and lead cross-functional teams to deliver complex projects on time
  • 7+ years of experience in product management, marketing strategy or portfolio management, preferably in credit cards, financial services, FMCG.
  • Proven track record of owning a P&L and leading end-to-end product launches or major product refreshes
  • Strong financial and analytical skills, with hands-on experience building business cases and turning data into actionable strategies
  • Deep understanding of credit card products, market trends and the regulatory environment in Thailand
  • Proven ability to lead projects across many teams and influence senior, regional and global stakeholders
  • Self-motivated and results-driven, with a strong ability to prioritise and manage multiple projects at once in a fast-paced environment where priorities change
  • Excellent written and spoken English and Thai, with strong executive presentation skills
  • Bachelor's degree in Business, Economics, Marketing, Finance or a related field (MBA preferred)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.