This position serves as a strategic subject matter expert, leading the development and execution of customer notification strategies for high-impact growth marketing acquisition and engagement initiatives. You will leverage your deep technical expertise and strategic acumen to architect and optimize complex customer journeys, ensuring seamless execution and measurable impact. You will be a champion for innovation, continuously seeking opportunities to enhance our platforms, processes, and campaign performance, leveraging intelligent tools and advanced automation techniques to drive efficiency and effectiveness.
Minimum Qualifications
7+ years of progressive experience in lifecycle marketing, with a proven track record of architecting, launching, and optimizing large-scale acquisition and engagement initiatives.
Demonstrated expertise and hands-on technical proficiency in building complex automation flows and customer journeys using enterprise-level CRM or ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Oracle Responsys).
Exceptional aptitude for logical reasoning, critical thinking, and complex problem-solving.
Bachelor’s Degree in Computer Science, Information Technology, Marketing, or a related technical field.
Preferred Qualifications
Proven ability to lead projects, influence cross-functional teams, and drive consensus in a matrixed organization.
Strategic mindset with the ability to define long-term vision, anticipate challenges, and make data-informed decisions that align with broader business objectives.
A resourceful and action-oriented innovator who consistently cuts through ambiguity, proactively identifies roadblocks, and engineers creative solutions, particularly through the application of new AI-driven technologies.
Proficiency in SQL for precise customer segmentation, targeting, and data analysis.
Experience mentoring or guiding junior team members, fostering skill development, and promoting best practices.
Unwavering commitment to excellence, delivering projects with meticulous attention to detail and uncompromising quality.
Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts to non-technical audiences and effectively persuade stakeholders.
A genuine passion for Apple products and services, coupled with a deep familiarity with the Apple ecosystem (e.g., Mac OS, iOS, Apple Music, App Store, Apple TV+, etc.).