Buzz Marketing sits at the intersection of culture and product — partnering closely with Product Marketing, PR, Marcom, Apple TV, Apple Music, Apple Sports and more to create strategic, integrated programs that are uniquely Apple. In this role, you will develop and drive cultural strategies that inspire the world’s most influential creators to authentically use and champion Apple products — particularly Apple Watch and AirPods — in modern, timely and socially native ways. This is a highly collaborative, relationship-driven role for someone who understands the culture deeply, moves at the speed of social, and knows how to embed Apple products into meaningful, lasting creative communities around the world.
Minimum Qualifications
5+ years of relevant experience in a similar capacity, specifically in roles dealing directly with creator communities, and connecting brands/moments to to cultural figures across a wide demographic of celebrities and influencers.
Native or professional proficiency in written and verbal English and Native in Japanese
Preferred Qualifications
Experience in the celebrity/talent management business in Japan with a proven track record. Work experience in the sports business will be an added advantage.
Demonstrated track record of building and managing long-term relationships with high-profile creators, athletes, artists, executives, and their representation across fashion, music, sport, arts to identify opportunity for wearables and other Apple products
A deep interest in the Japan creator, athlete culture to identify and understanding potential up-and-coming trends shaping Japan’s landscape and the, partnerships and opportunities connected to this
Experience and understanding of modern marketing including social-first storytelling and product integration across major cultural moments in Japan (music, sports, fashion, Japan tentpoles)
Confidence to engage at the highest level of influence and speaking to talent and internal XF teams
Strong knowledge base and personal use of Apple products and software
Excellent organizational skills, attention to detail, ability to multitask in a fast-paced, and time-critical environment
Comfortable with high volumes of information and quickly breaking down what action needs to be taken
Direct experience dealing with sensitive and confidential information with integrity
Excellent communication and written skills
Willingness to travel domestically and internationally as required
Experience building product seeding strategies tied to launches, major events, and fast-moving social trends
Experience managing complex, high-visibility projects simultaneously — delivering on strategy, on time, and to premium brand standards
Strong communication skills, including the ability to produce clear, strategic updates and narrative reports for senior leadership
Direct experience dealing with sensitive and confidential information with integrity