The CPM, Korea will lead the sales organization across Korea, with direct responsibility for both Client Partners and Platform Specialists.
- This role requires a strong player-coach leader who can effectively develop and inspire the team while remaining hands-on in managing and expanding relationships with our most strategic customers.
- This role will be accountable for building, managing, and expanding relationships with leading advertisers and app developers across the Korea market.
- Sales Leadership: Lead, inspire, and develop a high-performing Korea team, fostering a strong culture of accountability, collaboration, and continuous improvement.
- Revenue Growth & Strategy: Own and deliver against revenue targets, driving sustainable growth through strategic account planning, business development, and expansion of existing partnerships.
- Client & Partner Engagement: Cultivate senior-level relationships with key clients and developers across Korea, positioning Apple’s Advertising Platforms as a strategic growth partner.
- Operational Excellence: Ensure strong sales discipline through accurate forecasting, pipeline management, and consistent use of CRM and internal tools (e.g., Salesforce), aligned with global standards.
- Performance Optimization: Oversee the Platform Specialist function to ensure best-in-class campaign execution, optimization, and performance outcomes across key metrics such as CPT, CPA, and customer satisfaction indices.
- Cross-functional Collaboration: Partner closely with Marketing, Product, and other global teams to provide Korea market insights, influence product roadmap, and ensure local market needs are effectively represented.
- Market Expertise: Maintain deep knowledge of the Korea digital advertising ecosystem, including attribution models, measurement frameworks, privacy considerations, and competitive dynamics.
Minimum Qualifications
Bachelors degree educated, MBA a plus.
English fluency required.
Deep understanding of the mobile app economy and evolving digital marketing landscape in Korea.
Extensive experience in digital, online, or performance marketing, ideally within the mobile app ecosystem and data-driven marketing environments.
Strong expertise in performance marketing, including campaign optimization, attribution, and measurement frameworks.
Proven track record of building and leading high-performing sales teams, with demonstrated success in attracting, developing, and retaining top talent.
Preferred Qualifications
A hands-on player-coach leadership style, with the ability to both lead strategically and actively engage in key client relationships and sales opportunities.
Excellent communication skills, be able to listen effectively, socialize ideas across functions and articulate the business visions both internally and externally
Established network across advertisers, agencies, and developers within Korea.
Demonstrated ability to engage and influence stakeholders at all levels, including C-suite executives and senior marketing leaders.
Excellent communication and interpersonal skills, with the ability to articulate strategic perspectives clearly and effectively.
Proven ability to collaborate cross-functionally and drive alignment across regional and global teams.
Adaptability and resilience in a fast-paced, dynamic environment, with a proactive and solutions-oriented mindset.
Experience in gaming app category preferred.