Responsibilities

Marketing Strategy & Business Development:

Actively build and strengthen connections with global and regional teams for strategic alignment and knowledge exchange.
Plan and drive local marketing strategies and plan, advertising campaigns, promotional activities, and product management.
Facilitate effective and fact-based decision making by conducting market analysis and competitor benchmarking, and managing internal and external research projects;
Develop business cases and participate in decision making. Analysis will include market assessments, pricing strategies and cost structure analyses.
Looking for 3rd party partner to drive sales and business growth in product portfolio, in specific segmentation, through commercial collaboration, co-marketing, product manufacture for localization….and so on.
Spearhead cross-functional projects and corporate-level special initiatives, including business development opportunities

Product Management:

Adapt and adopt product marketing strategy in China for different Business Units.
Responsible for issues related to new product R&D, new product market launch.
Participate in developing the regional product strategy, and recommend adaptation to the China market.
Contribute to the product research.

Marketing Communication & PR:

Help develop key marketing communications plans related to product or/and key product activities or/and launches in China market.
Guide implementation of marketing activities in China.
Recommend and coordinate China regional initiatives including market research, advertising, marketing promotions, PR and other marketing related activities in China market.
Formulate regional marketing budget & planning
Team build-up and management

Requirements

#LI-LKY