Customer Relationship Management Specialist

Key Responsibilities:

1. CRM Program plan and project development support
會員計畫與專案開發協助

• Planning, execution, and optimization of current brand CRM programs.
  現行品牌CRM program計劃、執行與優化。
• Support the development of new projects and the alignment of system requirements with regional teams.
  協助新專案的開發與regional對焦系統需求。

2. Promotion Setup & Campaign Execution 促銷系統設定與活動執行

• Configure, test, launch, and troubleshoot membership programs and promotional campaigns.
  設定會員及促銷活動，系統測試、上線執行與問題排解。
• Extract and segment member data to execute promotional campaigns across communication channels, including SMS and EDM.
  會員資料分眾與撈取提供SMS, EDM 等會員溝通管道發放。
• Lead the integration and optimization of the LINE Official Account (OA) with the CRM database to enhance Social CRM (SCRM) performance.
  LINE 官方帳號與 CRM 資料庫的模組串接與優化，提升社群 CRM（SCRM）的互動與綁定率。
• Manage LINE-based member features, including rich menus, digital membership card, brand contents post, and interactive modules.
  管理 LINE 會員功能，包含圖文選單優化、電子會員卡、品牌內容推播及各式互動模組。

3. LINE Member System Integration LINE 官方帳號會員串接

4. OMNI-Channel & Retail Integration
全通路與零售端整合協作

• Collaborate with retail operations and the EC team to drive member recruitment across all touchpoints.
  與零售營運及電商團隊協作，透過品牌接觸點推動會員招募引流。
• Provide offline POS materials and align digital CRM touchpoints to deliver a unified member journey.
  提供相關行銷製作物並確保會員有一致的品牌體驗。

• Bachelor's degree or higher in business
• 2-3 years of experience in the CRM field
• Strong analytical skills with attention to detail
• Fluent in English (written and spoken)
• Ability to manage multiple tasks and priorities in a fast-paced environment
• Familiarity with relevant software management tools
• Strong communication and collaboration skills