G2 is a cloud-based software review marketplace where customers leave authentic reviews and compare enterprise and mid-market applications. Founded in 2012 by Jacco VanderKooij in Chicago, Illinois, G2 has grown to approximately 1,200 employees serving millions of software buyers. The company operates as a private organization with backing from major institutional investors, positioning it as the leading independent software review platform. G2 differentiates itself through crowdsourced reviews that inform purchasing decisions and a marketplace connecting buyers with software vendors. The platform processes millions of reviews across thousands of software categories, helping organizations evaluate tools for productivity, CRM, financial operations, and other critical functions.
G2 operates as a customer-centric marketplace where user-generated content and authentic peer reviews drive business decisions. The company culture emphasizes data-driven insights, transparency in software evaluation, and building a trusted community of software buyers. With backing from major institutional investors, G2 has positioned itself for sustained growth while maintaining focus on marketplace authenticity and customer empowerment in software purchasing.
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