Weiss Technik North America is the world's largest manufacturer of environmental test chambers, serving the market with three product brands: Weiss Technik, Cincinnati Sub-Zero (CSZ) and Dynavac. We are part of the Schunk Group.
The Digital Marketing & Website Specialist owns the strategy, execution and optimization of the company's digital presence. The role blends web design, UX leadership, SEO, generative engine optimization (GEO), answer engine optimization (AEO) and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. This is a full-time, exempt, on-site role (40 hours/week) at our Grand Rapids, MI corporate office.
The Digital Marketing & Website Specialist owns the strategy, execution and optimization of the company's digital presence. The role blends web design, UX leadership, SEO, generative engine optimization (GEO), answer engine optimization (AEO) and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. This is a full-time, exempt, on-site role (40 hours/week) at our Grand Rapids, MI corporate office.
Key Responsibilities
- Direct the design, development and ongoing optimization of all company websites
- Own end-to-end website UX, including navigation, mobile responsiveness, content structure and user interaction
- Perform regular website audits for UX issues, broken links and performance
- Manage day-to-day CMS operations across WordPress and DNN, including content creation and page development
- Develop and execute SEO initiatives (technical audits, keyword mapping, on-page optimization, schema markup, backlink strategy)
- Create and execute GEO strategies for AI-driven platforms and AEO strategies for featured snippets and AI summaries
- Lead and build HubSpot marketing automation (workflows, lead scoring, segmented nurture)
- Work with agency partners on paid and organic campaigns
- Partner with Content, Product and Sales teams; track and analyze digital performance and KPI reporting
Skills, Knowledge and Experience
Essential
- Bachelor's degree in Marketing, Communications, Computer Science or related field
- 3-5+ years hands-on digital marketing experience
- Website management and conversion growth through technical SEO, schema markup, GEO and AEO
- WordPress and DNN (DotNetNuke) CMS proficiency
- HubSpot workflows and lead scoring
- HTML/CSS, mobile-responsive design, GA4, Google Search Console, SEO/SEM/AI tracking tools
- Using AI tools (ChatGPT, Gemini, Perplexity) for content optimization and analysis
- Strong written and verbal communication