You'll be responsible for driving quarterly demand generation process in close collaboration with the country sales team. Ensuring impactful communication of offers, promotions and messaging with the best possible media strategy. Working 1-to-1 with key channel partners on the planning and execution of a joint communication long term strategy & relevant campaigns. You will also actively support standard methodology sharing, consistent methodology in return on investment analysis and scale activities where possible across the region. Support partner contract negotiations from a channel communications, marketing and merchandising perspective. Drive awareness of, distribution of, and education of partners on Marketing guidance and assets. You will handle the compliant usage of Apple assets (Review and approval of partner ATL and BTL).
Minimum Qualifications
You have min. 3 years of experience in channel marketing and a strong background of delivering campaigns and setting up successful reseller events.
You posses a deep understanding of the Apple brand and associated brand guidelines.
You have proven experience in successfully influencing channel partners.
You have a deep understanding of media planning, content and event marketing and have kept your digital marketing skills up to date.
Experience of operating with Romania and Bulgaria Telco and Retailers strongly preferred.
Preferred Qualifications
University degree or equivalent experience
You are fluent in English, local language Romanian, Bulgarian language is an asset