Join Quadient, a company dedicated to supporting businesses in their digital transformation and growth journey. As the Director of Lifecycle Marketing and Loyalty, you will play a crucial role in shaping the future of our e-commerce loyalty program and driving customer retention and engagement. You will set the global lifecycle marketing strategy, lead the growth of our loyalty program, design customer journeys, and build a test-and-learn culture. This is a unique opportunity to make a significant impact in a rapidly evolving industry.
About the role
What we're looking for
We care most about how you drive change. The technical side of lifecycle and CRM matters, but what will make you successful here is your ability to set direction, influence across a matrixed organization and move things forward on your own.
You'll likely bring:
- Significant experience in lifecycle marketing, CRM, retention or customer engagement, with experience leading teams through managers
- A track record of improving retention, engagement and customer lifetime value
- Experience in SaaS or subscription businesses (B2B, B2C or both, we're open)
- Hands-on knowledge of CRM, marketing automation, CDP and content platforms
- Experience with content strategy, ideally alongside lifecycle
- Strong commercial and analytical instincts, and the confidence to present to senior leaders
- Bonus points for experience with experimentation frameworks and AI-driven marketing such as predictive segmentation or journey orchestration
Experience in our industry isn't required. Strong lifecycle principles travel well.
Additional Information
Rewards & Benefits
- Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
- Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
- Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
- Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
- Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.
Smart Work at Quadient
At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together.
Be yourself at Quadient
Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.
We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at career@quadient.com
Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law.
People. Connected.
Key missions
- Set the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime value.
- Lead the growth of the loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standard.
- Design customer journeys that feel relevant and connected across email, direct mail, web, in-app and product.