Public Affairs & Communications Director

General Purpose

The Public Affairs, Communications & Sustainability (PACS) South Market Unit Director role serve as a specialist in several key areas focused in external and internal stakeholders in order to maintain the local operations social license to operate by strengthen its reputation (business, categories, community initiatives, corporate brand equity etc.), by actively lead shared value and sustainability initiatives (word without waste, water, community outreach etc.), by turning threats into opportunities to shape policy (taxes, regulations, norms, prohibitions etc.) and by an efficient risk, crisis and incident management in the  Market Unit to support AC corporate efforts to create an environment in which our business, across all categories, can grow unencumbered. 
In conjunction with Corporate, CCSWB ELT and other system partners, this position works to enhance relationships and engagement with all bi-national (as one of the key audiences for AC being the only binational MEX-USA bottler to date*), federal, state and local stakeholders regarding the reputation of the Arca Continental-CCSWB and the industry. 
Also serves as an important business partner supporting our President and CEO, the Market Unit Director and CCSWB market unit as whole (areas, plants, sales centers) focusing on government relations/issues management, risk/crisis management, stakeholder advocacy and engagement, sustainability platform, media relations, brand PR and local community giving investment strategy.  
Ensures the sustainability of Arca Continental’s operations, promoting shared value generation and positive impact among stakeholders as well as the environment. Identify, manage and mitigate social and environmental risks within the company, associates, communities and value chain are key to transform those risks into value generations and reputation opportunities. Arca Continental shall be recognized as a sustainability leader.
Manage and positively impact the Company’s reputation and relationships with key stakeholders to proactively address business issues and opportunities and mitigate negative impact on the business by being the representative of the Company in several industry and community organizations, through direct engagement or by developing key engagement platforms for specific issues. (Build coalitions and grassroots for advocacy).
Partner with all MU´s areas to create and execute the shared value and sustainability strategy and projects to convey the positive impact AC/CCSWB’s network, products and innovations have on the community to generate solid proof points that support reputation and public affairs strategy in each market. manage or minimize social, environmental or legislative threats. Also, this position will coordinate all sustainability data gathering for the MU to comply with external certifications (Robeco, MSCI, GRI, FTSE4Good etc.) and represent the company before stakeholders related to social responsibility and sustainability issues. (Shared Value and Sustainability strategy and plan) 
Permanently lead crisis and incident prevention and resolution (IMCR external engagement) in Market Unit by conducting risk and vulnerability assessment/management to minimize or mitigate impact of the most pressing potential scenarios. (alerts with senior level counsel to management around key risks or issues, determine best way to handle issues on the business’ behalf, etc.) and by being the lead responsible to handle media inquiries and outreach to public agencies as one of the main spokespersons (Other than MU´s GM) and liaison of the Market Unit with external stakeholders. This responsibility requ