ROUSH is a private automotive manufacturing and performance company founded in 1976 by Jack Roush, headquartered in Livonia, Michigan. With approximately 5,500 employees, ROUSH operates across multiple facilities and specializes in automotive performance customization, engineering services, and manufacturing partnerships. The company is particularly renowned for Ford performance packages and as an engineering services provider to major automakers. ROUSH has deep roots in professional motorsports and automotive innovation, leveraging its racing heritage for both commercial manufacturing partnerships and consumer performance products. The company remains privately held and operates as a significant engineering and manufacturing partner in the automotive ecosystem.
ROUSH maintains an engineering-centric culture rooted in automotive and motorsports heritage. The company emphasizes technical excellence, performance innovation, and quality across manufacturing and design. As a private, family-controlled enterprise, ROUSH offers stability and long-term strategic focus. The culture attracts automotive professionals and enthusiasts seeking deep domain expertise and connection to high-performance vehicles.
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