Commercial Partnership Lead B2B

You’ll be the key point of contact for our partners, building strong relationships and ensuring that we maximise the value of our partnerships across the telecom and media landscape. This role will have a strong focus on go-to-market activities, driving joint marketing plans with our B2B partners and ensuring strong visibility for Viaplay, our content and our commercial propositions.

This is a versatile role where you’ll combine commercial strategy, partner management, analytics, and execution. You’ll need a strong understanding of the telecom business and how different areas – from Pay TV and fixed broadband to mobile – work together to create value for both customers and partners.

You’ll take ownership of commercial targets and work closely with internal stakeholders and external partners to turn strategy into action. This includes everything from planning and executing campaigns and sales activities to promoting key content and ensuring that our partnerships deliver against revenue and EBIT targets.

You’ll be based at Viaplay Group’s headquarters in Stockholm and report directly to the Head of B2B & B2C.

What you will do

As Commercial Partnership Lead B2B, you will:

• Develop and drive joint marketing plans with our B2B partners, ensuring strong visibility for Viaplay, our content and commercial propositions across partner channels.

• Plan and coordinate go-to-market activities around key content moments, product launches, and commercial campaigns together with partners and internal marketing teams.

• Develop and execute plans to deliver agreed commercial targets across our partner business.

• Own and coordinate campaigns, content pushes, and sales activities together with our partners.

• Follow up on and execute existing commercial agreements, ensuring commitments are delivered on both sides.

• Work closely with internal Commercial, Content & Curation and Sales teams to align priorities and maximize partner impact.

• Coordinate key stakeholders internally and externally to ensure Viaplay is effectively positioned, promoted and sold through partner channels.

• Identify opportunities to strengthen existing partnerships and develop new ways of creating commercial value.

• Monitor performance and ensure that revenue and EBIT are delivered in line with plans and forecasts.

• Use data, market insights, and commercial performance to identify opportunities, make recommendations, and drive action.

• 5+ years of relevant professional experience, with a proven track record within the telecom industry.

• Strong understanding of the telecom business, including areas such as Pay TV, fixed broadband and mobile.

• Experience working with B2B partnerships, preferably with a background spanning both wholesale and consumer business.

• A strong understanding of commercial models, partner ecosystems, and how to create value through strategic partnerships.

• Experience working with partner marketing, commercial campaigns and sales activities is highly desirable.

Commercial & Analytical

• A strong commercial track record and a clear understanding of revenue, profitability and business performance.

• Experience owning or contributing to budgets, forecasts, targets and commercial results.

• Strong analytical skills and the ability to turn data and market insights into actionable recommendations.

• A strategic and forward-looking mindset, combined with the ability to get things done.

• Experience managing multiple initiatives and stakeholders while keeping a clear focus on business outcomes.

Stakeholder & Relationship Management

• Strong communication and relationship-building skills, with the ability to build trust with both internal and external stakeholders.

• Experience coordinating across multiple functions and getting different stakeholders aligned around common goals.

• The confidence to represent Viaplay Group externally and act as a trusted partner in contact.

We’re looking for someone who combines commercial drive with a collaborative and solution-oriented mindset.

You’re likely to be:

• Driven and proactive – you take initiative and create momentum rather than waiting for things to happen.

• Commercially minded – you understand what drives revenue, profitability and long-term partner value.

• Strategic and forward-thinking – you can see the bigger picture while still turning strategy into concrete action.

• Creative and solution-oriented – you look for opportunities and find ways forward when challenges arise.

• Analytical and structured – you’re comfortable working with data, targets and forecasts while keeping multiple priorities on track.

• Relationship-focused – you build strong partnerships and know how to create trust across different organizations.

• A strong communicator – you can confidently represent Viaplay Group and communicate with stakeholders at different levels.

• A responsible and trusted colleague – you take ownership of your work and understand the importance of representing Viaplay Group with integrity.

Above all, you’re someone who enjoys working in a fast-moving environment, is comfortable taking ownership, and is motivated by creating tangible commercial results together with others.