Join our team as an AI Content Tool Adoption Specialist, where you will play a crucial role in the deployment and adoption of Generative AI tools in the French market. Your main responsibilities will include ensuring the successful local rollout of the AI-powered content creation tool, Pencil, and helping marketing teams integrate it into their daily workflows. This is a hands-on role that requires close collaboration with local marketing teams, internal production studios, and creative agencies. You will also be responsible for developing new use cases, tracking savings, and providing support and training to local marketing leaders and content creators.
About the role
**Hard Skills & Experience:** * Proven expertise in Generative AI applied to content creation (both image and text). Past use of Pencil is a solid plus. * Solid experience in operational deployment within a marketing/communications environment, with a demonstrable track record of driving actual tool adoption among teams. * Proven ability to manage the localization of global assets and successfully connect production studios with marketing teams. * Comfortable and experienced in working alongside creative agencies (such as dstudio and BETC) to roll out new use cases. * Strong sensitivity to financial/efficiency objectives ("savings") and the ability to structure and diffuse best practices. * Knowledge of the FMCG (Fast-Moving Consumer Goods) sector is considered a strong plus. **Soft Skills & Posture:** * Highly autonomous with a hands-on approach: this role requires a balance of project management and actual ground execution (it is not solely strategic). * Empathetic and people-focused mindset, capable of addressing individual concerns and managing resistance to AI. * Exceptional communication skills to foster psychological safety and an experimentation mindset. * Fluent in French (essential for local team support) and proficient in English to interact with global teams.Key missions
- Assurer le déploiement local et l'évolution continue des "espaces de marque" pour plusieurs marques.
- Piloter la localisation des actifs globaux pour répondre aux besoins du marché français.
- Développer des cas d'utilisation spécifiques à l'IA générative adaptés aux marques locales.
Benefits
- Between 2-3 days at home
- Free food & snacks
- Pet-friendly office
- Game room
- Diversity manifesto
- Reduction of working time (RTT)
- Incentive bonus
- Cooptation bonus
- Social Committee subsidies (Sports, Culture, ...)
- Team building
- Afterworks, Team lunches
- Professional development plan
- Coaching
- Mental health benefits
- Full pay on 1st day of sick leave
- Bicycle storage