Branch Metrics is a mobile measurement and deep linking platform founded in 2013 by Alex Austin and Mike Xie. Headquartered in Santa Monica, California, with approximately 600 employees across major offices in New York, London, and Singapore, Branch provides app developers and marketers with technology to track user acquisition and engagement across devices and channels. The platform solves attribution challenges specific to mobile apps, enabling companies to understand how users discover and interact with apps across multiple touchpoints. Branch has become core infrastructure in the mobile marketing ecosystem, serving thousands of apps globally. The company emphasizes technical depth and data-driven problem-solving, attracting engineers and data scientists who are passionate about mobile measurement and user journey optimization.
Branch operates as a technically rigorous, mobile-first company with strong emphasis on measurement and infrastructure thinking. The culture attracts sophisticated engineers interested in data science and mobile platforms, valuing deep technical expertise over generalist business skills. Collaborative environment focused on solving complex attribution problems that span devices, channels, and platforms. The company maintains a mission-oriented posture around helping the mobile app ecosystem succeed through better measurement and insights.
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