The Global director of Marketing Operations is responsible for designing, leading, and scaling the operational infrastructure that enables world-class marketing performance across the organization. This role owns the marketing technology ecosystem, data strategy, process governance, performance measurement, and Account-Based Marketing (ABM) enablement required to drive sustainable pipeline growth and revenue impact.
Serving as a strategic partner to Marketing, Sales, Revenue Operations, Technology, and Corporate Functions, the director ensures that systems, data, and processes operate as an integrated go-to-market engine. The role translates business strategy into scalable operational execution by establishing governance frameworks, optimizing workflows, and delivering actionable insights that improve marketing effectiveness and business outcomes globally.
Key Objectives
- Establish a globally consistent and scalable marketing operating model across technology, data, processes, and reporting.
- Enable Account-Based Marketing (ABM) at scale through unified account intelligence, segmentation, and intent-driven engagement strategies.
- Deliver accurate, end-to-end visibility into marketing performance, pipeline contribution, and attribution.
- Drive operational excellence by simplifying processes, reducing manual effort, and improving system integration.
- Support measurable improvements in pipeline creation, acceleration, conversion, and revenue impact.
- Create a culture of data-driven decision-making through trusted reporting, analytics, and performance insights.
Key Responsibilities
1. Marketing Technology Strategy & Architecture
2. Marketing Data & Governance (DataOps Leadership)
3. Process Design & Global Operating Model
4. Account-Based Marketing (ABM) Enablement
5. Funnel Management, Attribution & Performance Insights
6. Cross-Functional Leadership & Stakeholder Management
7. Vendor Management, Compliance & Risk
Qualifications & Experience
Required Experience
- 10+ years of progressive experience in Marketing Operations, Revenue Operations, Go-to-Market Operations, or related disciplines within a complex global B2B environment.
- Proven leadership experience driving operational transformation and scaling marketing organizations.
- Demonstrated expertise managing enterprise MarTech ecosystems and complex system integrations.
- Strong track record in data governance, process optimization, and operational excellence.
- Experience partnering closely with Sales Operations, Revenue Operations, Technology, and Data teams.
- Experience leading cross-functional initiatives with global stakeholders and executive visibility.
Preferred Experience
- Hands-on experience with platforms such as Salesforce, Eloqua (or comparable MAP), 6sense, and enterprise data platforms.
- Experience supporting enterprise ABM strategies and intent-based marketing programs.
- Exposure to customer data platforms (CDPs), data lakes, ETL processes, and modern data architectures.
- Experience navigating large-scale data transformation and digital transformation initiatives.
- Familiarity with attribution modeling, pipeline analytics, and revenue performance management.
Core Competencies
Strategic & Technical Leadership
- Marketing Technology Strategy
- Revenue Operations Alignment
- Data Architecture & Governance
- ABM Enablement
Operational Excellence
- Process Design & Optimization
- Change Management
- Global Operating Models
- Continuous Improvement
Analytics & Insights
- Pipeline Analytics
- Attribution & Measurement
- Forecasting & Performance Reporting
- Data-Driven Decision Making
Leadership & Influence
- Executive Stakeholder Management
- Cross-Functional Collaboration
- Team Leadership & Development
- Strategic Communication & Influence
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