Associate, Winback--Marketing

Title of role: Associate, Winback
Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $60,000-$68,000

About the Role:

Rue Gilt Groupe is seeking a talented, customer-centric marketer to join our high-performing engagement marketing team. As an Associate, Winback Program, you will have a unique opportunity to shape the daily discovery experience for our members by participating in the day-to-day management of lifecycle campaigns for both Rue La La and Gilt.

This role is essential to our larger business objectives; you will focus on re-engaging lapsed members across critical digital touchpoints, including email, SMS, and paid social. Working in a fast-paced environment, you will translate cross-channel marketing strategies into business impact, collaborating with internal and external teams to ensure we build long-term value and consistently deliver exceptional experiences for our shoppers.

Key Responsibilities:

• Campaign Execution & Operations

  • Build and maintain the comprehensive winback campaign calendar across email, SMS, and paid social channels.
  • Coordinate with internal teams to ensure timely, flawless, and accurate execution of every lifecycle campaign.
  • Support campaign QA (Quality Assurance) to safeguard the customer experience and ensure all marketing communications are flawlessly deployed.

  Creative Partnership & Test Ideation

  • Serve as the day-to-day creative partner—crafting briefs, reviewing assets, and providing feedback on winback marketing materials for both Rue La La and Gilt.
  • Contribute innovative test ideas regarding messaging, design, and channel tactics to help continuously evolve the program and maximize customer response.

  Performance Analytics & Reporting

  • Monitor and track key performance indicators (KPIs) to identify critical customer trends and campaign performance metrics.
  • Turn data into business impact by delivering clear insights and data-informed optimization recommendations to internal stakeholders.
  • Assist with basic channel budgeting, financial tracking, and forecasting tasks to support ongoing program planning.

  Cross-Functional Collaboration

  • Partner cross-functionally with Analytics, Marketing Operations (MOPS), and Paid Social teams to align on overarching campaign goals, execution strategies, and audience targeting.

Experience and Background Needed:

• Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

  Years of experience

• • 1–2 years of professional experience in marketing (relevant internship or co-op experience is welcome and valued).

  Technical skills

  • Systems Agility: Proficient in the Microsoft Office Suite (Word, Excel); familiarity with email marketing platforms, CRM tools, or marketing automation systems is a plus.
  • Data Fluency: Data-informed and comfortable analyzing campaign performance to pull out actionable insights.
  • Adaptability: Highly flexible and adaptive to shifting priorities, with the ability to manage multiple projects simultaneously under tight timelines.
  • Communication: Excellent interpersonal and written communication skills with strong attention to operational detail.

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What We Offer:

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

We Encourage You to Apply:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

Work Authorization
Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.