Digital Strategy, Planning & Execution Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

This role is responsible for leading the strategic planning of digital media initiatives, ensuring that the planning team’s strategies, media plans, and executions are fully aligned with clients’ business objectives, group guidelines, and digital ecosystem best practices. We are looking for a strategic and analytical professional with a strong full-funnel mindset, capable of understanding how different digital products — including programmatic, social media, search, and retail media — interact to drive business outcomes such as lead generation, qualified traffic, and conversions.

The key impact of this position lies in guiding performance-driven strategies from a holistic and strategic perspective, ensuring the effective integration of platforms, measurement systems, and tracking implementations. This role requires a deep understanding of digital and e-commerce ecosystems, including pixel implementation, measurement frameworks, and the role of different technologies in optimizing media performance and business growth.

Skills and Experience

• Bachelor’s degree in Marketing, Business Administration, Advertising, International Business, or related fields, with a minimum of 2 years of experience working with digital advertising platforms.
• Minimum of 8 years of experience in strategic digital media planning or digital marketing.
• At least 4 years of experience leading strategy or planning teams.
• Proven experience developing integrated and full-funnel digital strategies.
• Experience managing high-level accounts or large advertisers.
• Strong knowledge of digital media strategy.
• Advanced Excel skills.
• Expertise in performance marketing and lead generation.
• Strong understanding of full-funnel strategies.
• Experience with digital platform integrations and measurement pixel implementation.
• Proficiency in Google Analytics 4 (GA4).
• Deep understanding of the digital media ecosystem, including programmatic, social media, and search.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

#LI-Promoted