Manager, U.S. Client Marketing National Issuers 

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The Manager, U.S. Client Marketing National Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive value and business outcomes through consultative, insight-led marketing engagements. As part of the U.S. Client Marketing team, the marketing manager will contribute to shaping and delivering marketing strategies that support client growth and Visa revenue. The Marketing Manager will engage with teams across Visa and its clients to deliver thought leadership advisory services and/or execute marketing programs to help grow our clients’ payment card business and support identification of growth opportunities and contribute to expanding client engagements and revenue. 

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s issuer clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do”, positive attitude.  Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients. 

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA,  JD, MD) or up to 3 years of relevant experience with a PhD
• 5 years of work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA) 
• 5-8 years business experience, with majority in marketing or consulting roles that involved marketing or business strategy, product launches or planning
• You have prior experience in financial services, payments or consulting 
• You have strong executive presence and comfort leading discussions with clients
• You have strong analytical skills and feel comfortable with numbers and managing a P&L
• Strong written and in-person communication skills
• You are a team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
• You are self-motivated and proactive in asking questions / proposing solutions
• You have extensive knowledge of Microsoft Office Excel, Power Point, Word, and AI tools
• Willingness to travel
• You have prior experience with issuer marketing and/or payment industry and/or consulting experience preferred   
• You have prior experience in designing and executing multichannel marketing campaigns (i.e. paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
• You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.
• You will apply industry trends to improve client recommendations and program effectiveness
• You will identify opportunities for incremental work and support development of scopes, proposals, and new initiatives
• You will stay informed on marketing innovation, emerging technologies, and AI
• You will support consultative client engagements and account growth initiatives
• You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to develop clear, compelling narratives for client-facing materials.
• You will prepare and present portions of client deliverables and recommendations
• You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.) 
• You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
• You will support the key products/marketing initiatives, e.g., Olympics promotion, merchant marketing, B2B marketing, Contactless marketing, etc.
• You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, and be responsible for prioritizing and executing against multiple workstreams, aligning with client and business priorities
• You will support scope development, budget tracking, and financial performance across projects, aligning with client and business priorities  
• You will ensure work aligns with scope and flag risks to revenue, margin, or delivery timing
• You will support scope development, budget tracking, and financial performance across projects and ensure the work aligns with commercial goals, including revenue and margin expectations
• Program tracking and results management
• You will draft business intent agreements and work statements

U.S. Applicants Only

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer