The Senior Manager, Portfolio Marketing is a strategic marketing leader responsible for shaping and activating go-to-market strategy across a portfolio of solutions, with emphasis on digital marketing, audience engagement, and customer experience. This role serves as a critical bridge between sales, demand generation, clients, and product functions.
The Senior Manager, Portfolio Marketing owns portfolio-level positioning and messaging across internal brand channels and customer campaigns, including web, content, paid media, email, and lifecycle programs. This role brings a consultative approach, a deep understanding of buyer journeys, and the ability to leverage data and digital performance insights to optimize outcomes across commercial channels.