Position Overview:
We are looking for a Social Media Manager who thrives in fast-paced environments and has a deep understanding of multicultural and immigrant audiences. The ideal candidate is fluent in Spanish, up-to-date with the latest social media trends, and comfortable posting content personally across Facebook, Instagram, LinkedIn, X, and TikTok. Experience with user-generated content (UGC) is highly valued.
In this role, the Social Media Manager will lead a team consisting of a designer, content creator, and community engagement specialist to grow our brand voice, drive storytelling, and build authentic connections with our audience.
Key Responsibilities:
- Develop and execute a strategic social media vision that resonates with our immigrant audience.
- Lead content creation, scheduling, and posting, personally managing posts when needed, and tailoring strategies for each platform.
- Curate and manage UGC campaigns and influencer collaborations to boost authenticity and engagement.
- Monitor analytics, optimize performance, and present regular reports with actionable recommendations.
- Stay up-to-date with social media trends, emerging platforms, and platform-specific best practices.
- Collaborate with internal and external teams to ensure alignment across marketing, brand, products and content strategies.