Sales Development Representative (SDR)” | Equipment Systems Corporation

We are seeking a motivated and coachable individual with strong communication skills and a customer-centric mindset. The successful candidate will be comfortable initiating conversations with decision-makers, handling objections, and maintaining a professional, persuasive demeanor. Prior experience in lead generation or sales is a plus, but we value attitude, reliability, and the ability to learn quickly as well.

Key competences include:

Clear and confident verbal communication; active listening and effective questioning
Resilience, persistence, and a positive attitude in the face of rejections
Basic CRM proficiency and disciplined record-keeping
Ability to work autonomously, manage time, and stay organized
Team collaboration and willingness to contribute to process improvements
Goal-oriented mindset with a drive to achieve and surpass targets

Conduct outbound calls to targeted lists and identify key stakeholders within prospective accounts.
Deliver compelling value propositions, articulate service offerings, and uncover client needs.
Qualify leads based on predefined criteria and book qualified discovery or demo appointments for the sales team.
Handle objections with empathy, resolve common concerns, and maintain a positive professional tone.
Enter and maintain accurate activity in our CRM, including call outcomes, next steps, and notes for follow-up.
Collaborate with the sales team to optimize messaging, target lists, and outreach sequences.
Meet or exceed monthly KPIs for calls made, conversations, and meetings scheduled.
Provide timely feedback on market signals, competitive intelligence, and campaign effectiveness.

About Equipment Systems Corporation: We are a forward-thinking provider of equipment solutions, serving a diverse range of industries with reliable products and exceptional service. As part of our growth trajectory, we are expanding our outbound sales capability to reach new potential clients, nurture relationships, and drive qualified opportunities through a structured prospecting process. This role sits at the core of our business development efforts, collaborating with the sales team to create a steady stream of high-quality meetings.

This is a pure outbound sales role. This position is not related to software development, engineering, or technical implementation. We are exclusively seeking candidates with interest or experience in sales, lead generation, or business development.

Experience in outbound calling or tele-sales, lead generation, or early-stage sales development. Familiarity with the sales cycle, appointment setting, and pipeline building. Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools. Comfortable with a metrics-driven environment and a willingness to adapt messaging based on feedback. Strong time management, reliability, and a professional presence on calls.

Tools and Set Up:

Reliable internet + quiet workspace
Headset + modern computer
Familiarity with CRMs (HubSpot / GoHighLevel / Close / etc.)