Join Vantage as a Content Marketing Lead, where you'll own the strategy, creation, and performance of content that builds our brand and fuels our pipeline. You'll set the editorial direction, write with a clear point of view, and shape how Vantage shows up across key topics in our category. The ideal candidate is a technically fluent marketer with sharp editorial instincts and a bias for action.
About the role
- Metrics-driven, analytical, and energized by reviewing progress and iterating based on what the data shows - Ability to quickly go deep on technical products and translate complexity into clarity - Experience developing content strategy and editorial calendars aligned to business goals - Strong grasp of SEO/AEO fundamentals and how to win high-intent organic traffic - Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment - Exceptional writer and editor with a portfolio of technically credible content that has driven measurable impact - High-agency and entrepreneurial; excited to build - A kind person - 5+ years of B2B content marketing or journalism experience, ideally for technical products and/or to technical audiences - Ability to write simple SQL and do some data analysis to back up topics with hard data - Familiarity with cloud infrastructure as an industry and DevOps as a profession - Familiar with HTML and CSS, with an understanding of what good web layout looks and feels likeKey missions
- Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities.
- Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides, and more.
- Drive organic visibility and win high-intent topics through SEO and AEO; iterate on copy, topics, and publishing formats to drive high quality and high intent traffic that converts.