Join Bankrate as a Senior Performance Marketing Manager, where you'll lead new channel expansion and drive growth through innovative paid marketing strategies. This strategic individual contributor role offers real ownership over channel investment decisions and the opportunity to make a significant impact on the company's success.
About the role
- You've built the investment case, structured the test, scaled what worked, and killed what didn't - You manage competing priorities, own timelines, and deliver with minimal oversight - You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike - You know the difference between correlation and lift — and can make that case to senior stakeholders - You understand signal passback, event match quality, and how algorithmic efficiency is won or lost - Paid social foundation: Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale — ideally six or seven figures monthly on Meta - Measurement sophistication: You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically - Strategic operator: You move fluidly between setting channel strategy and executing within it - Creative strategist: You set creative direction, not just approve it - AI-forward: You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development - Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential - New channel track record: You've launched paid channels from scratch — not just managed steady-state campaigns - Experience in financial services or other regulated verticals where compliance shapes ad creative and targeting - Experience with UGC creator sourcing and production workflows - Proficiency with BI tools (Looker, Tableau) for self-serve channel reportingKey missions
- Lead the full cycle of new channel development, from evaluating opportunities to scaling successful initiatives.
- Partner with Business Intelligence to design and run tests that quantify the true contribution of new channels.
- Develop direct relationships with platform and media partners, staying ahead of new formats and measurement capabilities.