Customer care and customer service are both processes that help customers with a product or service, but customer care focuses more on building an emotional connection with the customer: Customer care Involves building an emotional connection with customers and ensuring that agents solve customer problems while also supporting their emotional needs. Customer care is less quantifiable than customer service and is more concerned with one-to-one customer interactions. Customer service Involves providing support to customers before, during, and after they purchase a product or service. This may include answering questions, resolving concerns, or troubleshooting problems. Some qualities of good customer service include: Empathy: Understanding another person's emotions and perspective Problem solving: Being able to solve problems Communication: Being able to communicate effectively Active listening: Focusing completely on what another person is saying Promptness: Handling customer concerns in a timely manner Professionalism: Treating customers with respect and representing the company in a good light