Building relationships: Fostering relationships with existing customers and building rapport with potential customers Gathering data: Collecting data on the impact of a company's products or services, and relaying this data to relevant divisions Maintaining records: Keeping accurate records of customer interactions in a database Following up: Following up with customers and providing solutions Adapting communication style: Switching communication style based on social cues and conversational hints Using CRM software: Being familiar with CRM systems and practices Some skills and qualifications that are useful for a telecaller include: Strong verbal communication skills, Good listening skills, Ability to multitask and manage time effectively, Ability to handle pressure, and Knowledge of CRM software programs and telephone systems