Market trends: Staying up to date with market trends to better serve customers Customer feedback: Collecting data on customer feedback and relaying it to relevant divisions Customer retention: Retaining customers who are dissatisfied with products or services CRM software: Using CRM software to manage customer interactions BPO telecaller's job is to facilitate communication between a company and its customers. Their responsibilities include: Making calls: Making outbound calls to potential customers to promote products or services, and handling incoming calls from customers Customer service: Answering customer inquiries and complaints, and resolving issues