Faire is a B2B e-commerce marketplace founded in 2017 by Evan Picoult, Grant Zalewski, and Kevin Lin that connects independent retail stores with manufacturers and wholesalers worldwide. Based in San Francisco with approximately 1000 employees, Faire is a privately held, venture-backed company. The platform simplifies product sourcing and discovery for the independent retail segment, traditionally underserved by wholesale platforms. Faire differentiates by focusing exclusively on independent retailers, offering flexible wholesale access, streamlined discovery tools, and data-driven recommendations. The company has achieved significant scale and operates in multiple countries, supporting thousands of independent retailers and suppliers across international markets.
Faire operates with an entrepreneurial mindset centered on empowering independent businesses globally. The team emphasizes community, collaboration, and deep understanding of customer needs. As a growth-stage venture-backed company, Faire attracts builders and problem-solvers motivated by supporting independent commerce and small business success. The culture values both individual initiative and collaborative teamwork across functions and geographies.
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