Belong is an Australian internet service provider and telecommunications company wholly owned by Telstra, Australia's largest telecommunications operator. Launched in 2010 as a consumer-focused brand, Belong provides National Broadband Network (NBN) broadband, ADSL internet, and home phone services to residential customers throughout Australia. Based in Sydney, the company operates within Telstra's retail division and serves the competitive Australian broadband market while leveraging its parent company's nationwide infrastructure and scale. As a Telstra subsidiary, Belong combines the operational efficiency of a major telco with positioning as an accessible, consumer-oriented service provider in Australia's telecommunications sector.
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