Specialist, Brand Marketing (FX)

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FX is seeking a Specialist, Brand Marketing to support the execution of marketing initiatives across domestic and international markets. This role works closely with internal teams and external partners to help keep campaigns on track, support asset coordination, and ensure consistency across touchpoints. The Specialist will contribute to partner coordination, marketing asset management, and day-to-day support of campaigns across FX programming.

Responsibilities:

• Coordinate global and domestic marketing efforts by managing day-to-day communication, aligning timelines and deliverables, and tracking asset flow across internal teams and external partners

• Package, track, and distribute marketing assets, ensuring accuracy, timing, and alignment with FX brand standards

• Support execution of marketing initiatives across consumer products, gaming, e-commerce, and related platforms, including ideating merchandise concepts, developing early product explorations, and presenting ideas to internal teams

• Review incoming partner materials to ensure consistency and quality across international markets

• Maintain asset matrixes and campaign tracking tools to support visibility into timelines, deliverables, and approvals

• Manage project workflows, including calendars, rights tracking, deliverables, and cross-functional approvals

• Conduct competitive research and share insights on industry trends and best-in-class campaigns

Requirements:

• Four-year college degree in Communications, Marketing, or a related field

• Minimum 2 years of experience in entertainment marketing, communications, or a related field

• Hands on experience with project management and workflow tools such as: Airtable, monday.com, Notion, Smartsheets, etc

• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint

• Strong written and verbal communication skills, able to communicate clearly with internal and external partners

• Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment

• Collaborative team player with strong interpersonal skills and a proactive, self-starter approach to problem-solving and taking initiative

• Familiarity with presentation and collaboration tools

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