Join our team as a Brand & Digital Marketing Director, where you'll elevate our brand presence, strengthen our digital experience, and create compelling marketing assets that support the buyer journey. This role combines brand management, digital marketing, website content, sales enablement, and hands-on design. You'll work closely with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
About the role
- 5+ years of experience in brand marketing, digital marketing, content marketing, sales enablement, graphic design, web marketing, or integrated marketing - Understanding of website best practices, SEO basics, landing pages, digital content structure, and conversion-oriented content - Experience creating website content, landing pages, one-pagers, presentations, sales materials, campaign assets, and other customer-facing collateral - Strong portfolio or work samples showing digital, web, presentation, sales collateral, and marketing design experience - Strong project management skills with the ability to manage multiple assets, stakeholders, deadlines, and priorities - Strong writing, editing, messaging, and storytelling skills - Excellent attention to detail and commitment to brand quality - Experience with CMS or website tools such as WordPress, Webflow, Contentful, HubSpot CMS, or similar platforms - Proficiency with tools such as Adobe Creative Suite, Canva, Figma, PowerPoint, Google Slides, or similar platforms - Strong visual design skills, including layout, typography, hierarchy, composition, color, and brand application - Experience creating buyer journey content, sales enablement materials, solution briefs, product one-pagers, case studies, or pitch materials - Experience in B2B, SaaS, aerospace, defense, technology, or another complex industry - Experience with HubSpot, Salesforce, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools - Experience supporting product launches, events, webinars, executive presentations, customer campaigns, or partner marketing - Basic video editing, motion graphics, photography, diagramming, or icon development skillsKey missions
- Maintenir la cohérence de la marque sur le site Web, les supports de vente, les présentations, les campagnes, les événements, les matériaux partenaires et les points de contact numériques.
- Créer et adapter des actifs de marketing numérique, y compris des fiches d'information, des brochures de solutions, des pages de destination, des graphiques de site Web, des présentations, des infographies, des supports d'événements, des mises en page d'études de cas et des matériaux de parcours d'acheteur.
- Utiliser les données de performance du site Web et du contenu pour recommander des améliorations aux expériences numériques, aux pages de destination et aux matériaux marketing.