Join our team as a Senior Events Manager for EMEA Regional Marketing. In this role, you will develop and execute our events strategy across EMEA, collaborating closely with sales and marketing teams to drive pipeline and revenue. You will manage regional events, create impactful experiences, and generate high-quality leads. Additionally, you will analyze performance metrics and leverage local partners to run joint events. This position offers a flexible working schedule, medical insurance, and opportunities for professional growth.
About the role
- Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them - A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results - Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs - Ideally 7+ years of B2B events experience. Demonstrated ability to create and execute event marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region - Willingness to travel as required to support regional events and initiatives - Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigor - A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays - Experience working with regional partners and third‑party events to extend reach and influence within the EMEA ecosystem - Familiarity with HR tech and the HR buyer; experience aligning programs to engagement, performance, and development use cases common to People teams - You speak German or another European language or have working experience working in the DACH/BLX/Europe market - We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!Key missions
- Entwicklung und Umsetzung der Veranstaltungsstrategie für die EMEA-Region, einschließlich der Planung und Durchführung von regionalen Veranstaltungen, Messen und Webinaren.
- Zusammenarbeit mit Vertriebsteams und anderen Abteilungen, um sicherzustellen, dass Marketingaktivitäten mit den übergeordneten Geschäftszielen synchronisiert sind.
- Verfolgung von Leistungskennzahlen zur Messung der Effektivität von Marketingprogrammen und Nutzung datengestützter Erkenntnisse zur kontinuierlichen Verbesserung.