Join Arkose Labs as the Senior Director of Marketing, where you will be responsible for pipeline generation and conversion. This hands-on leadership role requires a strong background in cybersecurity, fraud prevention, or digital trust. You will own the demand generation function, build and optimize programs, and analyze pipeline data to identify conversion bottlenecks. Additionally, you will lead a team spanning demand generation, content, global events, and customer marketing, and collaborate closely with sales leadership.
About the role
- Demonstrated experience marketing cybersecurity, fraud prevention, bot management, digital identity, account security, or trust and safety solutions to enterprise buyers - Fluency in the personas and buying processes of CISOs, VP/Director of Fraud, trust and safety leaders, and IT security decision-makers - Ability to translate technical security concepts (bot detection, credential stuffing, account takeover, agentic AI threats) into compelling demand generation campaigns - Understanding of the competitive landscape in bot management, fraud deterrence, and emerging AI security categories - Proven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue. Bring the numbers - Experience building demand programs that sell into large enterprises with complex, multi-stakeholder, 6-12+ month buying processes - Strong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign action - Demonstrated fluency deploying AI-powered marketing tools with measurable pipeline impact - Deep hands-on expertise with ABM platforms, intent-data tools, marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and full-funnel attribution - 8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companies - Known for elevating team performance and developing talent in place rather than defaulting to headcount growth - Hands-on leader who operates with urgency and is comfortable building programs, not just managing them - Bachelor’s degree required; MBA or equivalent experience preferred - Skilled at coordinating with Sales at all levels—from leadership to individual contributors—to ensure shared pipeline mentality, aligned account targeting, and consistent funnel accountability - Strong communicator who can translate pipeline data into clear narratives for executive leadership, presenting program performance, funnel trends, and investment recommendations with confidence and clarityKey missions
- Own the demand generation function end to end, building and optimizing the programs, systems, and processes that create pipeline, accelerate deals, and convert opportunities to revenue.
- Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs.
- Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. Act on insights with urgency.