We are looking for a highly skilled and performance-driven Social Media Manager with strong expertise in Organic Social Media Growth, Organic & Paid Lead Generation. The ideal candidate should have hands-on experience managing multiple B2B client accounts, building growth-focused social strategies, and driving measurable business outcomes through both organic and paid social campaigns. Position Social Media Manager B2B Growth & Paid Media Experience 5+ Years Employment Type Full-Time Key Responsibilities • Develop and execute organic social media strategies for multiple B2B clients. • Drive organic lead generation through content marketing, engagement strategies, and social funnel optimization. • Plan, launch, and optimize paid social media campaigns across platforms including: o LinkedIn Ads o Meta Ads o X (Twitter) Ads o YouTube Ads o Instagram Ads • Create platform-specific growth strategies aligned with client business goals and target audiences. • Manage end-to-end social media operations including: o Content planning o Campaign execution o Community management o Performance tracking o Reporting • Collaborate with content, design, video teams to create high-performing campaigns. • Build and optimize B2B lead generation campaigns focused on: o Lead forms o Website conversions o Webinar registrations o Appointment bookings o Brand positioning • Monitor campaign performance and improve KPIs such as: o Cost per lead (CPL) o Engagement o Reach o Conversion rate o ROAS • Handle multiple client accounts simultaneously with strong project management and communication. • Stay updated with platform algorithm changes, social trends, and paid advertising updates. • Analyze audience behavior and competitor activity to improve campaign performance. • Prepare monthly reports with actionable insights and growth recommendations. Required Skills • Strong expertise in: o Organic social media marketing o Social media lead generation o Paid social advertising o B2B social media marketing o Content-driven growth strategies • Hands-on experience managing LinkedIn Ads and Meta Ads campaigns. • Strong understanding of B2B audience targeting and funnel-based marketing. • Experience handling multiple client accounts in an agency or multi-brand environment. • Excellent communication and client coordination skills. • Strong analytical mindset with data-driven decision-making ability. • Experience using tools such as: o Meta Business Suite o LinkedIn Campaign Manager o Google Analytics o HubSpot / CRM tools o Scheduling and reporting tools • Ability to manage content calendars and campaign timelines efficiently. Preferred Qualifications • Experience working with B2B service companies, SaaS, staffing, technology, or enterprise brands. • Knowledge of personal branding and executive social media growth strategies. • Experience in video-first and thought leadership content strategies. • Understanding of conversion funnels and marketing automation. KPIs / Success Metrics • Organic follower and engagement growth • Lead generation from social platforms • Cost per lead (CPL) • ROAS and conversion performance • Campaign engagement and reach • Client retention and campaign success Ideal Candidate Profile • Creative thinker with strong performance marketing understanding. • Strong leadership and execution capability. • Able to independently manage multiple B2B client projects. • Highly organized with strong communication and reporting skills. • Growth-focused and result-oriented mindset. About Company At Pranathi Software Services, we offer a comprehensive suite of AI&ML development services designed to meet the unique challenges and objectives of your business. Our expert team is adept at delivering a range of services.