Integrated Exchange Director (Offline)

Openmind:

Openmind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Role Summary & Impact

We are looking for an experienced Integrated Exchange Director to lead the offline media planning and investment agenda for one of the industry's most strategic client partnerships.

This role will be responsible for shaping offline media investment strategies, managing senior client relationships, driving investment efficiency, and building strong partnerships across the media marketplace.

The successful candidate will combine strategic thinking, commercial acumen, and deep offline media expertise to ensure that client investments deliver maximum business impact while maintaining strong marketplace relationships and operational excellence.

Key Responsibilities

Client Leadership

• Act as the senior day-to-day contact for key client stakeholders
• Build trusted relationships and provide strategic guidance on offline media investments
• Lead annual offline media planning and investment discussions
• Translate business objectives into effective offline media strategies
• Present strategic recommendations, campaign results and investment reviews to clients

Offline Media Strategy & Investment

• Lead the development of offline media strategies across TV, Radio, OOH, Print and other relevant channels
• Define channel roles, investment priorities and performance expectations
• Build media investment frameworks that balance effectiveness, efficiency and business objectives
• Monitor media performance and identify optimization opportunities
• Drive investment efficiency targets and ensure effective budget allocation
• Provide recommendations on media inflation, marketplace developments and investment implications

Partner Management

• Build and maintain strong relationships with key broadcasters, media owners and marketplace partners
• Identify strategic partnership opportunities that create value for the client
• Collaborate with investment teams to secure the best possible commercial outcomes
• Represent the client business within the media marketplace

Commercial Stewardship

• Monitor investment delivery against agreed KPIs and efficiency targets
• Support annual negotiations and investment planning processes
• Ensure alignment between investment strategy and business objectives .

Skills & Experience

• 10+ years of experience in media planning, buying or client leadership
• Strong expertise in offline media planning and investment management
• Deep understanding of TV, OOH, Radio and Print ecosystems
• Proven experience managing large-scale media investments
• Strong relationships within the media marketplace
• Experience driving investment efficiency and commercial performance
• Strong analytical and presentation skills
• Excellent stakeholder management capabilities
• Fluent in English

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.